How effective Merchandising can impact your business. . .

  • A consolidated and organized brand set,alone, can increase sales in a store by as much as 20%
  • 80% of shoppers who come in for one item will buy additional items.
  • 25% of consumers buy products they see on a secondary merchandising display.
  • 70% of final purchase decisions are made in store.
  • Counter displays can increase sales by as much as 40%
  • The majority of people who sample a product will buy it.
  • Point of purchasing merchandising can increase sales from 57% to 108%
  • 54% of impulse purchases are first time product selections.
  • 64.8% of impulse purchases are due to in store motivational factors. Not radio, newspapers, t.v., etc.

Sales Tip: The firststep in increasing your business and exposing your customers to more products is to get rid of the counter stools!

 

 

Examples of Merchandised Showrooms.

Sales Tip: Studies show that offering products in well merchandised displays boosts sales by more than 20% compared to the same products stocked out of sight.

Sales Tip: End caps usually sell up to five times more than other displays.

Sales Tip: "Eye level is buy level." Maximize your sales by merchandising profitable items at eye level.